Guinness
A Whole Universe
SHANGHAI
2024
2024
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Video
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Credits
| Brand | Guinness, Shanghai |
| Creative Agency | FRED & FARID Shanghai, Shanghai |
| Production Company | DR FILM, Shanghai |
| Scoring / Sound design | CODA, Shanghai |
| Mixing | CODA，ECS, Shanghai |
| Chief Creative Officer | FRED & FARID / FRED & FARID |
| Executive Creative Director | FENG HUANG / FRED & FARID Shanghai |
| Creative Group Head | Alex ZHANG |
| Agency supervisors | Paul Lin |
| Art Director | Erik ZENG |
| Account Services | Lia LIU |
| Account Services | Heidi XIANG |
| Account Services | Hanzhen LIN |
| Brand Strategists | Karen GE |
| Brand Strategists | Karas HUANG |
| Brand Strategists | Karma CUI |
| Agency producer | Charles Renard |
| Super Premium MKT Sr. Director, China, ABI | Alice ZHANG |
| SP Pipeline Brands MKT Asso. Dir, China, ABI | Antoine BOLLY |
| Guinness Marketing Manager, China, ABI | Jessie JIANG |
| Guinness Marketing Specialist, China, ABI | Vila YAN |
| Marketing & Innovation Director Greater China, Diageo | Graham VILLIERS-TUTHILL |
| Head of Nurture Brands Greater China, Diageo China Limited | Sarah LU |
| Executive Producer | Annie / DR Film |
| Executive Producer | Reason / DR Film |
| Producer | Xiao Zhuang / DR Film |
| Producer | Tammy / DR Film |
| Director | Lulu LOLO |
| DOP | Kevin CHAN |
| Gaffer | Yonglu CHEN |
| Special Props | Dianli Film |
| Offline Editor | Man LIN |
| Colorist | Nicola GASPARRI (The Mill) |
| Colorist | Dengke DING |
| Online Artists | Lifeng ZHAO |
| Photographer | Kain Xiao |
This 2024 Clio Awards Silver winning entry titled 'A Whole Universe' was entered for Guinness by FRED & FARID Shanghai, Shanghai. The piece was submitted to the medium: Design Craft within the entry type: Product/Service and the category: Art Direction. It consists of 2 videos and 7 images.
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