Walmart

Add To Heart

NEW YORK

2024

Entrant Company: Merman
Medium: Branded Entertainment & Content
Category: Film-Scripted
Entry Type: Product/Service

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Credits

Advertiser / Brand	Walmart, Bentonville, Ark.
Advertising Agency	Fallon, Minneapolis, MN
Advertising Agency	Publicis NY, New York
Advertising Agency	The Community, London
Advertising Agency	Contender, Chicago
Advertising Agency	Digitas, Boston
Production Company	Merman, New York
Post Production Company	Harbor Picture Company, Los Angeles
Chief Creative Officer	Nikki Baker / Fallon
Chief Creative Officer	Robert Clifton Jr. / Contender
Director	Erica Dunton / Merman
Chief Creative Officer	Nikki Baker / Fallon
Chief Creative Officer	Robert Clifton Jr. / Contender
Executive Creative Director	Travis Parr / Fallon
SVP, Executive Creative Director	Ricky Vior / the community
Group Creative Director	Silvio Caielli / The Community
Creative Director	Caitlin Fitzgibbons / Fallon
Associate Creative Director	Kendra Croft / Contender
Creative Director, Art Director	Abby Gross / Fallon
Creative Director	Sara Cummings / Fallon
Associate Creative Director	Samra Seifu / Contender
Art Director	Grace Geary / Fallon
Art Director	Paige Goeser / Fallon
Senior Copywriter	Gabriela Diaz / the community
Copywriter	Kayla Hall / Fallon
Copywriter	Jameson Miller / Fallon
EVP, Design	Daniel Arenas / Publicis NY
Associate Creative Director, Design	Lydia Bickal / Publicis NY
Designer	Shaofen Deng / Publicis NY
Head of Production	Chris DeToy / PXP
Executive Producer	Ben Latimer / PXP
Senior Producer	Eva Pipa
SVP, Group Account Director	Lauren Pulwer / Publicis NY
SVP, Group Account Director	Courtney Jones / Publicis NY
Account Director	Gala Moyal / the community
Account Director	Virgina Adams / Digitas
Account Supervisor	Deirdre Maher / Digitas
Account Supervisor	Andrea Mosk / Publicis NY
Account Supervisor	Julia Frayne / Fallon
SVP, Director Business Affairs	Robin Oksenhendler / PXP
Business Manager	Yenia Paez / PXP
Business Manager	Devona Mayeur / PXP
VP, Group Director Program Management	Martin Connolly / Publicis NY
Associate Director, Program Management	Kaitlin Counihan / Publicis NY
Associate Director, Program Management	A.J. Tomiak / Publicis NY
Associate Director, Design Program Management	Taylor Raczkowski / Publics NY
Chief Strategy Officer	Patrick White / Publicis NY
VP, Strategy Director	Melissa Panasci / Publicis NY
Associate Director, Connections Strategist	Celeste Yee / Digitas
Senior Strategist	Cole Nixon / Publicis NY
Social Strategist	Missy Young / Fallon
President	Erica Rosengart / PubW
EVP, Strategy	Megan Harris / PubW
EVP, Total Integrated Investment	Dan Rolli / PubW
SVP, National Video Investment	Kait Grier / PubW
SVP, Digital Investment	Michael Valentin / PubW
Director, National Video Investment	Mackenzie Weilheimer / PubW
Director, National Video Investment	Victoria Martins / PubW
VP, Strategy & Planning	Ileza Dantzig / PubW
Associate Director, Strategy	Sami Meyerson / PubW
Supervisor, Social Buying	Vera Shaw / PubW
Writer	Erica Dunton
Writer	Emily Bensinger
Executive Producer	Kira Carstensen / Merman
Executive Producer	Elizabeth Niles
Vice President, Brand	Casey Schlaybaugh / Walmart
Senior Director, Creative Strategy	Russ Mischner / Walmart
Director, Integrated Marketing Communications	Alexis McEntyre / Walmart
Vice President, Creative	David Hartman / Walmart
Group Director, Creative	Travis Roberston / Walmart
Associate Director - Brand Management - Holiday Seasonal Marketing	Clifton Myers / Walmart
Senior Manager, Marketing Planning & Strategy	Katie Hearst / Walmart
Group Creative Director, Head of Style	Jillian Haney / Walmart

This 2024 Clio Awards Bronze winning entry titled 'Add To Heart' was entered for Walmart by Merman, New York. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Film-Scripted. It consists of 10 videos and 1 image.