Microsoft

ADLaM

NEW YORK

2024

Entrant Company: McCann New York
Medium: Design Craft
Category: Typography
Entry Type: Product/Service

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Credits

Client	Microsoft, Redmond
Advertising Agency	McCann New York, New York
Production Studio	McCann Production, New York
Production Company	Craft New York, New York
Sound Design Company	Human Music, New York
Advertising Agency	SPIRIT MCCANN, Bamako
Chief Creative Officer North America	Sean Bryan / McCann New York
Chief Creative Officer New York	Shayne Millington / McCann New York
Global ECD, CCO McCann New York	Pierre Lipton / McCann New York
Chief Marketing Officer	Chris Capossela / Microsoft
Chief Brand Officer	Kathleen Hall / Microsoft
General Manager	Carol Phillips Hutchinson / Microsoft
Director	Steve Simmons / Microsoft
Sr. Comms Manager	Hannah Westing / Microsoft
General Manager	Lori Gross / Microsoft
Global Creative Director	Sven Seger / Microsoft
Sr. Creative Director	Phyllis Murphy / Microsoft
Creative Director	Steve Foyle / Microsoft
Director	Karina Reck / Microsoft
Sr. Designer	Shyla Lindsey / Microsoft
Director	Aleksey Fedorov / Microsoft
Director	Krystofer Glover / Microsoft
Producer	Kaity Butcher / Microsoft
Strategist	Steve Wiens / Microsoft
Principal Program Manager	Si Daniels / Microsoft
Principal Product Manager	Andrew Glass / Microsoft
EVP, Global Executive Creative Director & Head of Art NA	Cristina Reina / McCann New York
EVP, Global Executive Creative Director	Pete Johnson / McCann New York
Group Creative Director	Christiano Abrahao / McCann New York
Group Creative Director	Luke Flynn / McCann New York
Group Creative Director - Art	Guilherme Racz / McCann New York
Group Creative Director - Copywriter	Lucas Casao / McCann New York
Senior Art Director	Mikey Bready / McCann New York
Senior Copywriter	Sarah Wagner / McCann New York
ACD Art Director	Kazuo Kubo / McCann New York
ACD Copywriter	Lucas Ribeiro / McCann New York
EVP Head of Design	Matt van Leeuwen / McCann New York
Design Director	Mook Phoungbut / McCann New York
Designer	Chocho Han / McCann New York
Designer	Malik Dupree / McCann New York
Senior Creative Technologist	Alicia Foor / McCann New York
President	John Dunleavy / McCann Worldgroup, North America
Chief Executive Officer	Amber Guild / McCann New York
Managing Director	Kevin Nelson / McCann New York
SVP Executive Account Director	Socrates Papazoglou / McCann New York
VP Account Director	Gabriella Dickens / McCann New York
Senior Account Executive	Rachel Zambernardi / McCann New York
Account Executive	Toyin Lanade / McCann New York
SVP Director of Creative Excellence and Operations, McCann New York	Stella Warkman / McCann New York
SVP Group Account Director, Global Operations	Karla Kruger / McCann New York
Senior Project Manager	Lauren Kosche / McCann New York
Senior Project Manager	Catalina Condon / McCann New York
Chief Production Officer New York	Aaron Kovan / McCann New York
SVP, Executive Integrated Producer	Stacy Flaum / McCann New York
Senior Integrated Producer	MJ Soler / McCann New York
Senior Integrated Producer	Jory Sutton / McCann New York
Junior Producer	Travaé Davis / McCann New York
Videographer	Katie Henry / McCann New York
Senior Music Producer	Colleen Dahlstrom / McCann New York
Junior Music Producer	Madison Rowe / McCan New York
Business Director, MRM	Adrian Hincu / McCann New York
Production Manager	Mama Kane / SPIRIT MCCANN
Chief Strategy Officer	Erica Yahr / McCann New York
VP, Strategy Director	Amadeo Plaza / McCann New York
Associate Strategist	Kyla Jackson / McCann New York
Business Manager	David Halberstadt / McCann New York
VP, Director of Talent Payment	Terry Marcello / McCann New York
Talent Payment Manager	Lisa Schneider / McCann New York
Director of Music, BA Licensing	Jamie Jou / McCann New York
Chief Communications Officer	Anaka Kobzev / McCann New York
SVP Global Director of Marketing Communications	Scott Berwitz / McCann New York
Communications Manager	Meredith Luerssen / McCann New York
Executive Producer	James Dean Wells / Human Music
Creative Lead	Morgan Visconti / Human Music
Composer	John Chris Barnes / Human Music
Co-Creator	Abdoulaye Barry / ADLaM
Co-Creator	Ibrahima Barry / AdLam
Founding Partner	Mark Jamra / JAMRA PATEL
Founding Partner	Neil Patel / JAMRA PATEL
Typeface Designer	Andrew Footit / ANDREW FOOTIT DESIGN
Textile Expert	Duncan Clarke
Director	Jean Didi
Director/Photographer	Andrew Zeitner
Photographer	Khadija Farah
Announcer	Sahlima

This 2024 Clio Awards Grand winning entry titled 'ADLaM' was entered for Microsoft by McCann New York , New York . The piece was submitted to the medium: Design Craft within the entry type: Product/Service and the category: Typography. It consists of 1 video and 5 images.