Perdue

Chicken Feed. Human Snack.

MINNEAPOLIS, MN

2024

Entrant Company: Colle McVoy
Medium: Public Relations
Category: Launch/Relaunch
Entry Type: Product/Service

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Credits

Client	Perdue, Salisbury, MD
Advertising Agency	Colle McVoy, Minneapolis, MN
Packaging and Containers Manufacturing	The Packaging Lab, Brooklyn Park, MN
Public Relations Agency	Exponent, Minneapolis, MN
Design Company	10 Thousand Design, Minneapolis, MN
Public Relations Agency	Edible Inc., Los Angeles, CA
Product Packaging	MNFX, Minneapolis, MN
Chief Creative Officer	Ciro Sarmiento / Colle McVoy
SVP Marketing	David Zucker / Perdue
Chief Executive Officer	Christine Fruechte / Colle McVoy
Chief Creative Officer	Ciro Sarmiento / Colle McVoy
Executive Creative Director	Dustin Black / Colle McVoy
VP, Group Account Director	Natalie Maiser / Colle McVoy
Account Supervisor	Kate DeNucci / Colle McVoy
VP, Group Creative Director	Meghan Figueroa / Colle McVoy
Designer	Greta Hatzung / 10 Thousand Design
Associate Creative Director	Lauren Colasanti / Colle McVoy
VP, Group Earned Creative & Media Relations Director	Andrew Miller / Exponent
Account Director	Sara Robino / Exponent
Associate Creative Director	Carl Martin / Colle McVoy
Associate Producer	Grant Maxfield / Colle McVoy
Project Manager	Kennedy Bilse / Colle McVoy
Senior Producer	Sandra Chute / Colle McVoy
SVP Marketing	David Zucker / Perdue
Product Packaging	Jenn Paredes / MNFX
Chief Executive Officer	Dan Niblo / The Packaging Lab
President	Henry Ferry / Million Dollar Media
Senior Vice President	Carrie Becker / Edible Inc.

This 2024 Clio Awards Gold winning entry titled 'Chicken Feed. Human Snack.' was entered for Perdue by Colle McVoy, Minneapolis, MN. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Launch/Relaunch. It consists of 2 videos and 4 images.