Coors Light

Coors Lights Out

TORONTO/MONTREAL/VANCOUVER

2024

Entrant Company: Rethink
Medium: Direct
Category: Use of Product
Entry Type: Product/Service

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Credits

Advertiser / Brand	Coors Light, Toronto
Advertising Agency	Rethink, Toronto/Montreal/Vancouver
Production Company	Mt Vernon Production Company, New York
Printing Company	Canworks Printing, Austin
Printing	BluEdge, New York
Chief Creative Officer	Aaron Starkman / Rethink
Chief Creative Officer	Mike Dubrick / Rethink
Chief Creative Officer	Daniel Lobaton / Rethink
Chief Strategy Officer	Sean McDonald / Rethink
Executive Creative Director	Xavier Blais / Rethink
Creative Director	Yusong Zhang / Rethink
Associate Creative Director / Art Director	Nick Noh / Rethink
Associate Creative Director / Copywriter	Jordan Darnbrough / Rethink
Producer	Kate A. Spencer / Rethink
Integrated Producer	AJ Merrick / Rethink
Studio Artist	Todd Bennett / Rethink
Executive Producer	Ken Franchi / Mt Vernon Production Company
Motion Camera	Sean Teegarden
Motion Camera	Chad Sano
Still Camera	Christian Hoover Thompson
DIT	CJ Miller
Audio	Erik Clabeaux
Production Assistant	Eric Ellis
Production Assistant	Darian Grey
Production Assistant	Kaylor Myers
PR Lead	Meredith Montgomery / Rethink
Public Relations Account Director in Strategy	Sara Lemmermeyer / Rethink
PR Intern	Marta Miklas / Rethink
Account Director	Samantha Miller / ICF
Account Director	Meaghan Daly / ICF
Account Director	Isaac Reynoso / ICF
Managing Director	Marie Lunny / Rethink
Account Manager	Dishant Verma / Rethink
CMO	Sofia Colucci / Coors Light
VP of Marketing	Marcelo Pascoa / Coors Light
Sr. Marketing Manager	Eric Kouri / Coors Light
Associate Marketing Manager	Saron Strait / Coors Light
Director of PR	Maya McDonald / Coors Light
Field Marketing Manager	Allie Mason / Coors Light
Sr. Director, Partnership Services	Bobby Kowan / Angels Baseball

This 2024 Clio Awards Gold winning entry titled 'Coors Lights Out' was entered for Coors Light by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Use of Product. It consists of 1 video and 2 images.