TRESemmé

FLUID

NEW YORK

2023

Entrant Company: Weber Shandwick
Medium: Branded Content
Category: Film
Entry Type: Product/Service

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Credits

Public Relations Agency	Weber Shandwick, New York
Production Company	RadicalMedia, Santa Monica
Production Company	The Salon, Los Angeles
Talent Agency	United Entertainment Group, New York
Media Agency	Mindshare, New York
Chief Creative Officer, NY	Angela Mears / Weber Shandwick
Creative Director	Nichola Taylor / Weber Shandwick
Associate Creative Director	Grethel Zarate / Weber Shandwick
Chief Creative Officer	Tom Beckman / Weber Shandwick
Copywriter	Cecelia Stewart / Weber Shandwick
Senior Copywriter	Ameth Barerra / Weber Shandwick
Executive Producer	Jennifer Zarillo / Weber Shandwick
Vice President, Account	Lauren Smith / Weber Shandwick
Senior Vice President, Account	Georgina Turpin / Weber Shandwick
Beauty Marketing Lead	Jessica Grigoriou / Unilever
Brand Lead, TRESemmé	Clemens Herrmann / Unilever
Social Lead, TRESemmé	Alandra Maka / Unilever
Global Brand Lead, TRESemmé	Purnima Lamba / Unilever
Chief Marketing Officer, US Hair Care	Sonika Malhotra / Unilever
Director	Agostina Galvez / RadicalMedia
Executive Producer	Molly Griffin / RadicalMedia
Line Producer	Luigi Rossi / RadicalMedia
Director, Strategy & Partnerships	Rebecca Borg / Mindshare
Producer	Karina Marinha / Mindshare
Associate Director, Strategic Planning	Esther Shin / Mindshare
Executive Vice President, Client Strategy	Jenna Marrone / United Entertainment Group
Vice President, Client Management	Berenice Gonzales / United Entertainment Group
Vice President, Talent & Influencers	Amanda Gorin / United Entertainment Group
Managing Director	Michael Tucker / The Salon
Principal, Operations	Veronica De La Rosa / The Salon
Principal Strategist	Reza Rostampisheh / The Salon

This 2023 Clio Sports Shortlisted entry titled 'FLUID' was entered for TRESemmé by Weber Shandwick, New York. The piece was submitted to the medium: Branded Content within the entry type: Product/Service and the category: Film. It consists of 2 videos and 3 images.