Mercado Pago

Inflation Proof Prize

BUENOS AIRES

2024

Entrant Company: GUT
Medium: Branded Entertainment & Content
Category: Partnerships/Co-Creation
Entry Type: Product/Service

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Credits

Advertiser / Brand	Mercado Pago, Buenos Aires
Advertising Agency	GUT, Buenos Aires
Production Company	Telefe, Buenos Aires
CCO & Partner	Joaquín Cubría / GUT
Marketing Executive Vice President	Sean Summers / Mercado Pago
Founder & Chairman	Gastón Bigio / GUT
Founder & Chairman	Anselmo Ramos / GUT
CCO & Partner	Joaquín Cubría / GUT
Chief Creative Officer	Ignacio Ferioli / GUT
ECD & Partner	Matías Lafalla / GUT
ECD & Partner	Ramiro Rodriguez Gamallo / GUT
Executive Creative Director	Laura Rapela / GUT
Executive Creative Director	Diego Fernandez Posada / GUT
Executive Creative Director	Juan Pablo Lufrano / GUT
Managing Director	Pilar Lopardo / GUT
Regional Account Director	Natalia Noya / GUT
Creative Director	Santiago Narvaja / GUT
Creative Director	Valentina Díaz Salama / GUT
Art Director	Juan Ignacio Migliardo / GUT
Copywriter	Valentín Acosta / GUT
Digital Creative Director	Luciano Campanelli / GUT
Digital Art Director	Florencia Espinola / GUT
Digital Copywriter	Camila Castro / GUT
Head of Design	Rosario Muñoz López / GUT
Designer	Carolina Vazquez García / GUT
Account Director	Anita Farias / GUT
Account Supervisor	Federico Salomone / GUT
CSO	Javier Quintero / GUT
Strategy Director	Mariana Varella / GUT
Strategy	Francisca Balbiani / GUT
Social Strategy Lead	Ignacio Rocca / GUT
Consumer Insights	Riri Lucini / GUT
Social Strategist	Kevin Rehbein / GUT
Community Manager	Florencia Cazachkoff / GUT
Head of Production	Florencia Albizzati / GUT
Producer	Mora Kexel / GUT
Creative Manager	Paula Akel / GUT
Creative PM	Ramiro De Vedia / GUT
Marketing Executive Vice President	Sean Summers / Mercado Pago
Functional Vice President	Andres Patetta / Mercado Pago
Branding Sr Manager	Iuri Gomes Maia Leite Filho / Mercado Pago
Brand Manager	Esteban Urchipia / Mercado pago
Branding Supervisor	Alina Takessian / Mercado Pago
Field Marketing Sr Manager	Leopoldo Frederic / Mercado Pago
Argentina & Chile Media manager	Paula Herman / Mercado Pago
Field Marketing Supervisor	Celina Defferrari / Mercado Pago

This 2024 Clio Awards Silver winning entry titled 'Inflation Proof Prize' was entered for Mercado Pago by GUT, Buenos Aires. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Partnerships/Co-Creation. It consists of 1 video and 2 images.