Heinz

Irrational Love

NEW YORK

2024

Entrant Company: Wieden+Kennedy
Medium: Integrated
Category: Integrated
Entry Type: Product/Service

View Fullscreen

Video
Video
Video
Video
Video
Video
Video
Video
Video
Video

Items

Credits

Advertiser / Brand	Heinz, Chicago
Entrant Company	Wieden+Kennedy, New York
Production Company	LoveSong, Los Angeles
Design Company	DKNG Studios, Los Angeles
Production & Editorial	Some Assembly Required, New York
Editorial Company	Final Cut, New York
Visual Effects Company	Blacksmith, New York
Media Agency	Starcom, Chicago
Public Relations Agency	Zeno Group, Chicago
Group Creative Director	Christine Santora / Wieden+Kennedy New York
Head/VP of North America Brand Communications	Nina Patel / Kraft Heinz Company
Creative Director	Will Binder / Wieden+Kennedy New York
Associate Creative Director	Jessica Ghersi / Wieden+Kennedy New York
Associate Creative Director	Marc Duran / Wieden+Kennedy New York
Group Account Director	Brian d’Entremont / Wieden+Kennedy New York
Account Director	Carina Polini / Wieden+Kennedy New York
Strategy Director	Alex Nguyen / Wieden+Kennedy New York
Head of Brand Communications	Megan Lang / Kraft Heinz Company
VP, Brands & Creativity	Jessica Vultaggio / Kraft Heinz Company
Senior Brand Strategist	Joe Bae / Wieden+Kennedy New York
Social Strategy Director	James Williams / Wieden+Kennedy New York
Account Supervisor	Miriam Charry / Wieden+Kennedy New York
Communications Strategy Director	Angel Navedo / Wieden+Kennedy New York
Senior Social Strategist	Syd Hutnik / Wieden+Kennedy
Senior Social Strategist	Christian Jenkins / Wieden+Kennedy New York
Junior Social Strategist	Ni’A Landon / Wieden+Kennedy New York
Copywrtier	Matt Herman / Wieden+Kennedy New York
Art Director	Jackie Anzaldi / Wieden+Kennedy New York
Copywriter	Mikayla Dumas / Wieden+Kennedy New York
Art Director	Nikki Vandervelde / Wieden+Kennedy New York
Copywriter	Katie Johnston / Wieden+Kennedy New York
Art Director	Lena Barrows / Wieden+Kennedy New York
Copywriter	Sydney Illum / Wieden+Kennedy New York
Executive Producer	Craig Keppler / Wieden+Kennedy New York
Producer	Ariana Ekonomou / Wieden+Kennedy New York
Producer	Charlie Balmer / Wieden+Kennedy New York
Senior Art Producer	Caitlin Dawson / Wieden+Kennedy New York
Art Producer	Chris Gonzalez / Wieden+Kennedy New York
Account Executive	Emily Rivera / Wieden+Kennedy New York
Project Manager	Danielle Hillman / Wieden+Kennedy New York
Junior Brand Strategist	Zack Plutzer / Wieden+Kennedy New York
Senior Brand Manager	Jacqueline Chao / Kraft Heinz Company
Brand Manager	Alyssa Cicero / Kraft Heinz Company
Senior Associate Brand Manager	Navjit Dhillon / Kraft Heinz Company
Director	Camille Summers-Valli / LoveSong
Managing Partner	Kelly Bayett / LoveSong
Partner / Executive Producer	Daniel Wolfe / LoveSong
Line Producer	Stine Moisen / LoveSong
Director of Photography	Jasper Wolf / LoveSong
Director	David Ebert / Some Assembly Required
Executive Producer	Scott Gemmell / Some Assembly Required
Line Producer	Matthew Snetzko / Some Assembly Required
Illustrator	Dan Kuhlken / DKNG Studios
Designer	Nathan Goldman / DKNG Studios
Head Foodie	Missy Maher / Zeno
EVP Media	Courtney Pischke / Zeno
Head of ZDX	Colleen O'Hara / Zeno
SVP Consumer	Jamie Dammrich / Zeno
SVP, Director of Investment	Steve Wolf / Starcom
VP, Director, Account Management	Emily Jacobson / Starcom
Associate Director	Theresa Goehring / Starcom
Associate Director	Amina Ahmed / Starcom
Brand Manager	Lizzy Goodman / Kraft Heinz Company
Creative Director	Eric Manchester / Wieden+Kennedy New York
Creative Director	Neal Desai / Wieden+Kennedy New York

This 2024 Clio Awards Gold winning entry titled 'Irrational Love' was entered for Heinz by Wieden+Kennedy, New York. The piece was submitted to the medium: Integrated within the entry type: Product/Service and the category: Integrated. It consists of 10 videos and 12 images.