AB InBev - Michelob ULTRA

It's Only Worth It

NEW YORK

2024

Entrant Company: FCB New York
Medium: Creative Business Transformation
Category: Complete Transformation
Entry Type: Product/Service

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Credits

Brand	AB InBev - Michelob ULTRA, New York
Advertiser / Brand	FCB New York, New York
Production Company	456 Studios/Lord + Thomas, New York
Production Company	Helo, West Hollywood
Post-Production	Lord + Thomas – Chicago, Chicago
Video/Film Production	Falkon, Knutsford, Cheshire
Technology Production	Unit 9, London
Music & Sound Production	JSM Music, New York
Sound Production	Sonic Union, New York
Post-Production	Ntropic, New York
Post-Production	Chapeau, Los Angeles
Sound Design /Mix	Wave Studios, New York
Sound Design /Mix (Case Study)	Honeymix, New York
Music / Sound Production	SixtyFour Music, New York
Public Relations Agency	3 PM Agency/Weber Shandwick, New York
Audio Company	DaHouse Audio, Los Angeles
Original Music	Citizen Music, New York
Media Agency	Starcom, New York
Audio Description	Vicaps, New York
Edit	Secret Guy, Brooklyn
Animation, Illustration, Studio	Notan Studio, São Paulo
Editorial (Case Study)	School Editing, New York
Chief Creative Officer	Michael Aimette / FCB New York
Chief Creative Officer	Gabriel Schmitt / FCB New York
Chief Marketing Officer	Benoit Garbe / AB InBev - Michelob ULTRA
Chief Marketing Officer	Marcel Marcondes / Client
Global Creative Partner	Danilo Boer / FCB New York
Worldwide Creative Partner	Fred Levron / FCB New York
Executive Creative Director	Samira Ansari / FCB New York
Group Creative Director	Alexandre Abrantes / FCB New York
Head of Art & Design	Sy-Jenq Cheng / FCB New York
Creative Director	Thomas Mori / FCB New York
Creative Director	Simon Dolsten / FCB New York
Creative Director	Lex Beltrone / FCB New York
Creative Director	Jay Marsen / FCB New York
Creative Director	Stu Mair / FCB New York
Associate Creative Director	Matt Everts / FCB New York
Associate Creative Director	MyTran Dang / FCB New York
Associate Creative Director	Hernan Ibanez / FCB New York
Production Artist	Rachel Power / FCB New York
Associate Creative Director	James Meiser / FCB New York
Design Director	Eric Benitez / FCB New York
Art Director	Victoria Rocha / FCB New York
Senior Copywriter	Pieter Claeys / FCB New York
Senior Art Director	Roxanne Schneider / FCB New York
Global Art Director & Designer	Vitor Hugo Favero / FCB New York
SVP, Head of Production & Content	Nick Williams / FCB New York
VP, Executive Integrated Producer	Daniel Roversi / FCB New York
Senior Integrated Producer	Pim Leeuwenkamp / FCB New York
Director of Integrated Production	Adam Isidore / FCB New York
Senior Integrated Producer	Marissa Lando / FCB New York
Director of Business Affairs	Janice Katz / FCB New York
Archival Producer	Lizzy McGlynn / FCB New York
Senior Production Talent Manager	Janet Merone / FCB New York
Traffic Manager, FCB Global	Mary Beth Parton / FCB New York
Executive Integrated Producer	Chris Lenz / FCB New York
Sr. Broadcast Business Manager, FCB Global	Ellen Kuratnik / FCB New York
Senior Integrated Producer, FCB Global	Kendra Plantt / FCB New York
Talent Manager, FCB Global	Trish Gregor / FCB New York
Studio Director	Jackie Helfgott / 456 Studios/Lord + Thomas
Senior Post Producer	Katz Hernandez / 456 Studios/Lord + Thomas
Senior Editor and Animator	Breithner Monteiro / 456 Studios/Lord + Thomas
Senior Editor	Stephen Jess / 456 Studios/Lord + Thomas
Editor (Activation)	Jake Zimet / 456 Studios/Lord + Thomas
Editor (Documentary Teaser)	Jesus Sepulveda / 456 Studios/Lord + Thomas
Editor	Chris Monteiro / 456 Studios/Lord + Thomas
Senior Content Creator	Adam Nelson / 456 Studios/Lord + Thomas
Assistant Editor	Andre Correa / 456 Studios/Lord + Thomas
Assistant Editor	Liza Friedman / 456 Studios/Lord + Thomas
VFX Lead	Doma Harkai / 456 Studios/Lord + Thomas
VFX Artist	Hugo Morias
VFX	Thales Macedo / 456 Studios/Lord + Thomas
Animation	Bruno Ronzani / 456 Studios/Lord + Thomas
Animation (Legacy Edit)	Ewen Ku / 456 Studios/Lord + Thomas
Audio Engineer	Pete Karam / 456 Studios/Lord + Thomas
Senior Editor	Mitch Schreiber / 456 Studios/Lord + Thomas
Studio Director	Liz Ludden / 456 Studios/Lord + Thomas
Integrated Producer	Doria Lacey / 456 Studios/Lord + Thomas
SVP, Group Account Director	Diana Gonzalez Cash / FCB New York
SVP, Group Account Director	Megan Bundy / FCB New York
VP, Account Director	Ashley Read / FCB New York
Management Supervisor	Elisa Tanganelli / FCB New York
Account Supervisor	Logan Butler / FCB New York
Account Supervisor	Joe Labuz / FCB New York
Assistant Account Executive	Matthew Hamburg / FCB New York
Sr. Project Manager	Abby Kiefer / FCB New York
Project Manager	Joanna Groom / FCB New York
Associate Project Manager	Lilly Sessions / FCB New York
Chief Strategy Officer	Todd Sussman / FCB New York
SVP, Group Strategy Director	Ben Grossman / FCB New York
Strategy Director	Sam Joseph / FCB New York
Strategy Director	Jamie Rutherford / FCB New York
Sr Strategist	Michael Schonfeld / FCB New York
Chief Marketing Officer	Benoit Garbe / AB InBev - Michelob ULTRA
Vice President, Marketing	Ricardo Marques / AB InBev - Michelob ULTRA
Head of Marketing Communications	Talita Andrade / AB InBev - Michelob ULTRA
Senior Director, Brand Marketing	Miles Ritenour / AB InBev - Michelob ULTRA
Senior Marketing Director, Communications	Ashley Williams / AB InBev - Michelob ULTRA
Director Sports Marketing and Partnerships	Dylan Ruby / AB InBev - Michelob ULTRA
Director, Marketing Communications	Jessica Thorpe / AB InBev - Michelob ULTRA
Director of National Media	Alexis Unwalla / AB InBev - Michelob ULTRA
Senior Marketing Director, Digital	Leah Saccoccio / AB InBev - Michelob ULTRA
Manager, Marketing Services	Delaney Adams / Client
Vice President, Connections	Azania Andrews / AB InBev - Michelob ULTRA
Brand Director	Joe Geoghegan / AB InBev - Michelob ULTRA
Head of U.S. Sports Marketing	Matt Davis / AB InBev - Michelob ULTRA
Director, Sports Marketing	Kerry Scalora / AB InBev - Michelob ULTRA
Senior Media Manager	Andrew Gelbard / AB InBev - Michelob ULTRA
Brand Manager	Aamir Raj / AB InBev - Michelob ULTRA
Vice President, Consumer Connections	Spencer Gordon / Client
Head of Media	Juliana Wurzburger / Client
Senior Media Manager	Lindsay Marzocca / Client
Media Manager	Bridget Inglima / Client
Global Head of Marketing	Chris Jones / Client
Global Marketing Director	Paige Dawes / Client
Senior Vice President	Jim Sias / 3 PM Agency/Weber Shandwick
Senior Vice President	Peter Martin / 3 PM Agency/Weber Shandwick
Senior Manager	Lemondria Hobbs / 3 PM Agency/Weber Shandwick
Account Direction, Media Relations	Jackie Baez / 3 PM Agency/Weber Shandwick
President	Justin Moore-Levy / Helo
Chief Executive Officer	Brendan Kiernan / Helo
Managing Director	Matthew Kahn / Helo
Executive Producer, Integrated Projects	Max Knies / Helo
Creative Director	William Maher / Helo
Content Producer, NYC	Tina Nakane / Helo
Content Producer, KC	Clint Caluory / Helo
Production Manager	Connor Bland / Helo
Production Designer	Clayton Keiber / Helo
Director of Photography	Greta Zozula / Helo
Audio Engineer	Jon Lloyd / Helo
Audio Designer	Keith Ruggiero / Helo
Creative Engineering and Development	Nepyru / Helo
CEO & Founder	Adam Lebenstein / Helo
Video Editor/Motion Designer	Mike Ahlskog / ASL Productions
Music Director, Music Producer, Sound Designer, & Mix	Lucas Mayer / DaHouse Audio
Music Producer	Silvinho Erné / DaHouse Audio
Music Producer	Wonder Bettin / DaHouse Audio
Music Producer	Rodrigo Lemos / DaHouse Audio
Sound Designer & Mix	Fernando Ianni / DaHouse Audio
Mix	Rodrigo Deltoro / DaHouse Audio
Executive Producer	Iris Fuzaro / DaHouse Audio
Executive Producer	Cassiano Derenji / DaHouse Audio
Executive Producer	Carol Masseti / DaHouse Audio
Creative Partner / Composer	Tomas Jacobi / Citizen Music
Head Of Production	Molly Young / Citizen Music
Producer	Kate Sims / Citizen Music
Jr. Producer	Kai Rizzuto / Citizen Music
SVP Studio Director	Roman Mendez / Lord + Thomas – Chicago
Senior VFX Artist	Anj Puglise / Lord + Thomas – Chicago
VFX Artist	Tom Mackey / Lord + Thomas – Chicago
VFX Artist	Kathleen Chee / Lord + Thomas – Chicago
VFX Artist	Derek Viramontes / Lord + Thomas – Chicago
Creative Partner	Michelle Craig / Unit 9
Director of Production	Mindy Lubert / Unit 9
Production Lead	Sarah Barson / Unit 9
Executive Creative Director	Yifei Chai / Unit 9
Creative Director	James Medcraft / Unit 9
Executive Producer	Phil Erney / Unit 9
Creative Director + Co–Director	Ryan Bucci / Falkon
Technical Director + Co-Director	Davey Sherwinter / Falkon
Executive Producer	Matt Cohen / Falkon
Director of Photography	Bernard Hunt / Falkon
HOP & EP of Live-Action	Matias Letelier / Falkon
Production Manager	Nikil Shyam Sunder / Falkon
1st Assistant Director	Kevin Murphy / Falkon
EOC of Live Switching	Sean Smith / Falkon
Post Production Supervisor	Shannon Peiper / Falkon
Online Editor	Bill Cramer / Secret Guy
VFX Executive Producer	Graham Holly / Secret Guy
VFX/Flame Artist	Colin Stackpole / Secret Guy
Colorist	Matt Rosenblum / Secret Guy
CEO/CCO	Joel Simon / JSM Music
VP/Executive Producer	Jeff Fiorello / JSM Music
Senior Producer	Norm Felker / JSM Music
Senior Producer	Andrew Manning / JSM Music
Producer	Sharon Cha / JSM Music
Sound Designer/Mix Engineer	Julienne Guffain / Sonic Union
Head of Production	Patrick Sullivan / Sonic Union
Producer	Robbie Herrera / Ntropic
2D Compositing Lead	Aidan Jung / Ntropic
2D Compositing	Mike Roy / Ntropic
2D Compositing	Joe Chiao / Ntropic
VFX Supervisor - Creative Lead/Partner	Ben Looram / Chapeau
Managing Director/Partner	Karuna Venter / Chapeau
Creative Director/MGFX + Design	Lauren Mayer-Beug / Chapeau
Operations & Legal Manager	Melissa Ashkin / Chapeau
Lead Flame Artist	Shane Zinkhon / Chapeau
Flame Artist	Ted Stanley / Chapeau
Flame Artist	Tegan Arnold / Chapeau
Colorist	Anthony Harris / Chapeau
Manager, Pipeline - Technology	Mark Wright / Chapeau
Head of Production	Nicole Radford / Chapeau
Executive Producer	Alex Kim / Chapeau
VFX Producer	Nicole Visram / Chapeau
IT/Desktop Support	Jacob Crook / Chapeau
Studio Coordinator	Walter Chism / Chapeau
Editorial CCO	Nathan Robinson / NTropic
Editorial Creative Director	Brian Williams / NTropic
Editor	Alan Chimenti / NTropic
Editorial Head of Production	Stephanie Hornish / NTropic
Editorial Producer	Natalia Wrobel / NTropic
Head of CG	Dave White / NTropic
VFX Artist	Ethan Chang / NTropic
VFX Artist	Miguel Diaz-Rivera / NTropic
VFX Artist	Jerome Knight / NTropic
Editorial Executive Producer	James Taylor / NTropic
Editorial Art Director	James McCarthy / NTropic
Pre-Vis Animator	Joshua Frankel / NTropic
Editorial Executive Producer, Partner	Sarah Brooks / School Editing
Editorial Producer	Steve Villeseche / School Editing
Offline Editor	Lauren Horn / School Editing
Offline Editor	Daniel Bochenski / School Editing
Offline Editor	Matt Kett / School Editing
Sound Designer/Mixer	Chris Afzal / Wave Studios
Executive Sound Producer	Vicky Ferraro / Wave Studios
Sound Designer / Mixer	Eric Thompson / Honeymix
Sound Designer / Mixer	Conrad Sanguineti / Honeymix
Executive Sound Producer, Partner	Mary Tomasiewicz / Honeymix

This 2024 Clio Awards Silver winning entry titled 'It's Only Worth It' was entered for AB InBev - Michelob ULTRA by FCB New York, New York. The piece was submitted to the medium: Creative Business Transformation within the entry type: Product/Service and the category: Complete Transformation. It consists of 1 video and 2 images.