AB InBev - Michelob ULTRA

McEnroe vs McEnroe

NEW YORK

2024

Entrant Company: FCB New York
Medium: Creative Effectiveness
Category: Multi-Country
Entry Type: Product/Service

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Credits

Advertising Agency	FCB New York, New York
Advertising Agency	FCB New York, New York
Production Company	456 Studios/Lord + Thomas, New York
Post-Production	Lord + Thomas – Chicago, Chicago
Brand	AB InBev - Michelob ULTRA, New York
Public Relations Agency	3 PM Agency/Weber Shandwick, New York
Technology Production	Unit 9, London
Video/Film Production	Falkon, Knutsford, Cheshire
Edit	Secret Guy, Brooklyn
Music & Sound Production	JSM Music, New York
Sound Production	Sonic Union, New York
Animation, Illustration, Studio	Notan Studio, São Paulo
Post-Production	Ntropic, New York
Post-Production	Chapeau, Los Angeles
Chief Creative Officer	Michael Aimette / FCB New York
Chief Creative Officer	Gabriel Schmitt / FCB New York
Global Creative Partner	Danilo Boer / FCB New York
Executive Creative Director	Samira Ansari / FCB New York
Head of Art & Design	Sy-Jenq Cheng / FCB New York
Group Creative Director	Alexandre Abrantes / FCB New York
Group Creative Director	Jay Marsen / FCB New York
Creative Director	Thomas Mori / FCB New York
Creative Director	Simon Dolsten / FCB New York
Associate Creative Director	James Meiser / FCB New York
Director of Integrated Production	Adam Isidore / FCB New York
Senior Integrated Producer	Pim Leeuwenkamp / FCB New York
Senior Integrated Producer	Marissa Lando / FCB New York
Director of Business Affairs	Janice Katz / FCB New York
Archival Producer	Lizzy McGlynn / FCB New York
Senior Production Talent Manager	Janet Merone / FCB New York
Traffic Manager, FCB Global	Mary Beth Parton / FCB New York
SVP, Group Account Director	Megan Bundy / FCB New York
SVP, Group Account Director	Diana Gonzalez Cash / FCB New York
VP, Account Director	Ashley Read / FCB New York
Account Supervisor	Logan Butler / FCB New York
Account Executive	Joe Labuz / FCB New York
Sr. Project Manager	Abby Kiefer / FCB New York
Strategy Director	Jamie Rutherford / FCB New York
Sr. Strategic Planner	Michael Schonfeld / FCB New York
Senior Content Creator	Adam Nelson / 456 Studios/Lord + Thomas
Senior Editor and Animator	Breithner Monteiro / Lord + Thomas NY
Editor & Animator	Chris Monteiro / 456 Studios/Lord + Thomas
Senior Editor	Mitch Schreiber / 456 Studios/Lord + Thomas
Studio Director	Liz Ludden / 456 Studios/Lord + Thomas
Integrated Producer	Doria Lacey / 456 Studios/Lord + Thomas
SVP Studio Director	Roman Mendez / Lord + Thomas – Chicago
Senior VFX Artist	Anj Puglise / Lord + Thomas – Chicago
VFX Artist	Tom Mackey / Lord + Thomas – Chicago
VFX Artist	Kathleen Chee / Lord + Thomas – Chicago
VFX Artist	Derek Viramontes / Lord + Thomas – Chicago
Chief Marketing Officer	Benoit Garbe / AB InBev - Michelob ULTRA
Vice President, Marketing	Ricardo Marques / AB InBev - Michelob ULTRA
Head of Marketing Communications	Talita Andrade / AB InBev - Michelob ULTRA
Senior Director, Brand Marketing	Miles Ritenour / AB InBev - Michelob ULTRA
Director Sports Marketing and Partnerships	Dylan Ruby / AB InBev - Michelob ULTRA
Director, Marketing Communications	Jessica Thorpe / AB InBev - Michelob ULTRA
Director of National Media	Alexis Unwalla / AB InBev - Michelob ULTRA
Brand Director	Kerry Scalora / Client
Vice President, Consumer Connections	Spencer Gordon / Client
Head of Media	Juliana Wurzburger / Client
Senior Media Manager	Lindsay Marzocca / Client
Media Manager	Bridget Inglima / Client
Global Head of Marketing	Chris Jones / Client
Global Marketing Director	Paige Dawes / Client
Senior Vice President	Jim Sias / 3 PM Agency/Weber Shandwick
Senior Vice President	Peter Martin / 3 PM Agency/Weber Shandwick
Senior Manager	Lemondria Hobbs / 3 PM Agency/Weber Shandwick
Account Direction, Media Relations	Jackie Baez / 3 PM Agency/Weber Shandwick
Executive Creative Director	Yifei Chai / Unit 9
Creative Director	James Medcraft / Unit 9
Director of Production	Mindy Lubert / Unit 9
Executive Producer	Phil Erney / Unit 9
Production Lead	Sarah Barson / Unit 9
Producer	David Cameras / Unit 9
Line Producer	Jeremiah Zazueta / Unit 9
Production Manager	Louis Tonga / Unit 9
Technical Director	Mark Lovelace / Unit 9
Unreal Lead	Sam Slade / Unit 9
Creative Director + Co–Director	Ryan Bucci / Falkon
Technical Director + Co-Director	Davey Sherwinter / Falkon
Executive Producer	Matt Cohen / Falkon
Director of Photography	Bernard Hunt / Falkon
HOP & EP of Live-Action	Matias Letelier / Falkon
Production Manager	Nikil Shyam Sunder / Falkon
1st Assistant Director	Kevin Murphy / Falkon
EOC of Live Switching	Sean Smith / Falkon
Post Production Supervisor	Shannon Peiper / Falkon
Online Editor	Bill Cramer/Secret Guy / Secret Guy
VFX Executive Producer	Graham Holly / Secret Guy
VFX/Flame Artist	Colin Stackpole / Secret Guy
Colorist	Matt Rosenblum / Secret Guy
CEO/CCO	Joel Simon / JSM Music
VP/Executive Producer	Jeff Fiorello / JSM Music
Senior Producer	Norm Felker / JSM Music
Senior Producer	Andrew Manning / JSM Music
Producer	Sharon Cha / JSM Music
Co-Composer	Seamus Kilmartin / JSM Music
Co-Composer	Andrew Ybanez / JSM Music
Co-Composer	Nathaniel Morgan / JSM Music
Co-Composer	Jonathan Russell / JSM Music
Co-Composer	Cecil Campanaro / JSM Music
Co-Composer	Julia Piker / JSM Music
Co-Composer	Jason Krebs / JSM Music
Co-Composer	Becca Riter / JSM Music
Co-Composer	Jason T Miller / JSM Music
Co-Composer	Vlad Berkhemer / JSM Music
Sound Designer/Mix Engineer	Julienne Guffain / Sonic Union
Head of Production	Patrick Sullivan / Sonic Union
Producer	Robbie Herrera / Ntropic
2D Compositing Lead	Aidan Jung / Ntropic
2D Compositing	Mike Roy / Ntropic
2D Compositing	Joe Chiao / Ntropic
VFX Supervisor - Creative Lead/Partner	Ben Looram / Chapeau
Managing Director/Partner	Karuna Venter / Chapeau
Creative Director/MGFX + Design	Lauren Mayer-Beug / Chapeau
Operations & Legal Manager	Melissa Ashkin / Chapeau
Lead Flame Artist	Shane Zinkhon / Chapeau
Flame Artist	Ted Stanley / Chapeau
Flame Artist	Tegan Arnold / Chapeau
Colorist	Anthony Harris / Chapeau
Manager, Pipeline - Technology	Mark Wright / Chapeau
Head of Production	Nicole Radford / Chapeau
Executive Producer	Alex Kim / Chapeau
VFX Producer	Nicole Visram / Chapeau
IT/Desktop Support	Jacob Crook / Chapeau
Studio Coordinator	Walter Chism / Chapeau

This 2024 Clio Awards Silver winning entry titled 'McEnroe vs McEnroe ' was entered for AB InBev - Michelob ULTRA by FCB New York, New York. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service and the category: Multi-Country. It consists of 2 videos and 4 images.