Bear Naked Granola (Kellogg Cereal Company)

Naked Trails

CHICAGO

2024

Entrant Company: Leo Burnett Chicago
Medium: Branded Entertainment & Content
Category: Experience/Activation
Entry Type: Product/Service

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Credits

Advertiser / Brand	W.K. Kellogg, Battle Creek, MI
Advertising Agency	Leo Burnett Chicago, Chicago
Production Company	Hungry Man Inc, Los Angeles, CA
Public Relations Agency	MSL, Chicago, IL
Media Agency	Starcom, Chicago, IL
Media Agency	Publicis Media, Chicago, IL
Color	Royal Muster, Los Angeles, CA
Music Company	Human Music, Los Angeles, CA
Partner	Outside Inc., Boulder, CO
President and Chief Creative Officer	Britt Nolan / Leo Burnett Chicago
Director, Marketing	Sadie Garcia / W.K. Kellogg
Sr. Brand Manager	Roger Willis / W.K. Kellogg
Assoc Manager, Experience Planning	Skyler Binney
Sr. Assoc, Marketing	Darby Truhn / W.K. Kellogg
Executive Creative Director	Sam Shepherd / Leo Burnett Chicago
Sr. Copywriter	Kelley Barrett / Leo Burnett Chicago
Sr. Art Director	Katie DiNardo / Leo Burnett Chicago
VP, Design Director	Kyle Poff / Leo Burnett Chicago
Executive Producer	Cheherazade Patel / Leo Burnett Chicago
Producer	Natalie Dahl / Leo Burnett Chicago
EVP, Account Director	Chris Bergen / Leo Burnett Chicago
VP, Account Director	Charlie Volanakis / Leo Burnett Chicago
Sr. Rights Manager	Dana Willis / Leo Burnett Chicago
Business Manager	Michelle Byrdak / Leo Burnett Chicago
Account Manager	Monica Mesikapp / Leo Burnett Chicago
VP, Creative Director, Content	Jono Goorvich / Leo Burnett Chicago
Managing Director	Alina Diaz / MSL
VP, Consumer Brands	Lizet Gonzalez / MSL
VP, Digital	Marissa Bond / MSL
SVP, Group Director	Cristina Torres / Starcom
Account Supervisor	Pati Magana / Starcom
Associate Director	Alison Dec / Starcom
Associate Director	Ryan Ferm / Starcom
Senior Associate	Alejandra Olaya / Starcom
EVP, Director, Account Management	Chris Harder / Starcom
Chief Content & Innovation Officer	Eric Levin / Publicis Media
Director	LJ Johnson / Hungry Man Inc
Managing Partner, EP	Caleb Dewart / Hungry Man Inc
Director of Sales, EP	Dan Duffy / Hungry Man Inc
Head of Production, NY	Franchesca McDowell / Hungry Man Inc
Line Producer	Alex Dewart / Hungry Man Inc
Editor	Michael Feldman / Hungry Man Inc
Senior Colorist	Roslyn Di Sisto / Royal Muster
Executive Producer	James Wells / Human Music
Creative Lead	Matthew O'Malley / Human Music
Composer	Jonathan Russell / Human Music
Client Success Manager	Drew Stoll / Outside Inc.
Sales Director	Janet McKevitt / Outside Inc.
Digital Ad Operations Manager	Rebecca Constant / Outside Inc.
Director of Digital Sales Strategy	Katie Cruickshank / Outside Inc.
VP of Ad Marketing & Sales Strategy	Sam Moulton / Outside Inc.
Media Planner	Aly Raasch / Outside Inc.
Director of Content	Dennis Lewon / Outside Inc.
Senior Editor	Dave Shively / Outside Inc.
Art Director	Tyler Hartlage / Outside Inc.
Campaign Performance Manager	Alexis Manello / Outside Inc.
Creative Strategist	Andrew Patra / Outside Inc.
Account Manager & Strategist, Video	CJ Schloech / Outside Inc.
Copywriter, Brand Creative, Gaia GPS	Abby Levene / Outside Inc.
Gaia Product Manager	Devin Lehman / Outside Inc.
Research Director	Tim Brown / Outside Inc.

This 2024 Clio Awards Shortlisted entry titled 'Naked Trails' was entered for Bear Naked Granola (Kellogg Cereal Company) by Leo Burnett Chicago, Chicago. The piece was submitted to the medium: Branded Entertainment & Content within the entry type: Product/Service and the category: Experience/Activation. It consists of 4 videos and 10 images.