Geffen Records

Olivia Rodrigo - GUTS Album Marketing Campaign

SANTA MONICA

2024

Entrant Company: Interscope Geffen A&M
Medium: Integrated Campaign
Category: Album Launch/Artist Promotion Integrated Campaign

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Credits

President	John Janick / Interscope Geffen A&M
Vice Chairman	Steve Berman / Interscope Geffen A&M
President	Tom March / Geffen Records
EVP and Chief Revenue Officer	Gary Kelly / Interscope Geffen A&M
SVP, Head of Marketing	Adrian Amodeo / Geffen Records
Marketing Coordinator	Adelaide Knox / Geffen Records
President, Creative Strategy	MIchelle An / Interscope
Senior Director, Visual Creative	Christiana Divona / Interscope
SVP, Digital	Kirsten Stubbs / Geffen Records
Digital Coordinator	CJ Robinson / Geffen Records
President, A&R	Samuel Riback / Interscope
SVP, A&R	Matt Morris / Interscope
Management	Zack Morgenroth / Lighthouse Management + Media
Management	Aleen Keshishian / Lighthouse Management + Media
Management	James Thompson / Lighthouse Management + Media
Senior Director, Touring and Special Events	Carl Ryan / Interscope
Head of Streaming	Ray Kurzeka / Geffen Records
EVP, Head of Media Strategy	Cara Donatto / Interscope
SVP, Publicity	Hillary Siskind / Interscope
EVP, International Marketing	Jurgen Grebner / Interscope
Vice President, International Marketing	Angela Vredenburg / Interscope
Manager, International Marketing	Lisa Parfelt / Interscope
EVP, Brand Partnerships	Daniel Sena / Interscope
Manager, Brand Partnerships	Paulina Freed / Interscope
Head of eCommerce Strategy and Marketing	Jess Acreman / Geffen Records
Senior Director, Creative Strategy, eCommerce	James Costas-Michael / Interscope
VP, Label Liason	Brian Schechter / Bravado
VP, Head of Creative Services	Alyssa Tobias / Bravado
VP, Brand Management	Amy Zaglauer / Bravado
Senior Manager, Brand Management	Madison Mason / Bravado
SVP, Creative Licensing	Brigitte Green / Interscope
SVP, Production	Gretchen Anderson / Interscope
Senior Director of Tour Marketing	Casey Green / Live Nation
Agent	Dave Tamaroff / WME
Head of Music Marketing	Levi Jackson / WME
Agent	Carrie Paglinco / WME

This 2024 Clio Music Shortlisted entry titled 'Olivia Rodrigo - GUTS Album Marketing Campaign' was entered for Geffen Records by Interscope Geffen A&M , Santa Monica. It consists of 1 video and 3 images.