Colgate
Optimism In Action
Campaign: The Sound Of Colgate
NEW YORK
2022
2022
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Video
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Audio -
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Items
Credits
| Entrant Company | MassiveMusic, New York |
| Music/Sound Company | MassiveMusic London, London |
| Media Agency | RedFuse, New York |
| FMCG | Colgate-Palmolive, New York |
| Vice President | Maria Elisa Carvajal / Colgate-Palmolive |
| Marketing | Francisco Perez Cisneros / Colgate-Palmolive |
| Head of Design | Jared Richardson / Colgate-Palmolive |
| Creative Director | Roscoe Williamson / MassiveMusic |
| Associate Creative Director | Joe Bush / MassiveMusic |
| Producer | Gus Nisbet / MassiveMusic |
| Account Executive | Christopher Garbushian / MassiveMusic |
| Director | Rodger Morley / MassiveMusic |
| Director | James Atherton / Red Fuse |
| Account Executive | Anna O'Connell / Red Fuse |
| Art Director | Kristina Karaiskos / Colgate-Palmolive |
| Marketing | Scott Campbell / Colgate-Palmolive |
| Creative Director | Fred Saldanha / Red Fuse |
| Marketing | Parul Patel Desai / Colgate-Palmolive |
This 2022 Clio Music Silver winning entry titled 'Optimism In Action' was entered for Colgate by MassiveMusic, New York. The piece was submitted to the medium: Use of Music in Sonic Branding within the entry type: Original. It consists of 1 video and 5 images. This piece is part of a campaign called 'The Sound Of Colgate' that consists of 4 elements.
Colgate
The Sound Of Colgate
Full Campaign
- Optimism In Action
- International Sound Of Optimism
- The Sonic Flex
- A Smile Story
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