Frito-Lay

Snack Cards

SAN FRANCISCO

2023

Entrant Company: Goodby Silverstein & Partners
Medium: Fan Engagement
Category: Digital
Entry Type: Product/Service

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Video

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Credits

Advertising Agency	Goodby Silverstein & Partners, San Francisco
Production Company	The Mill, New York
SVP of Marketing	Tina Mahal / Frito-Lay
Marketing Director	Leticia Barabba / Frito-Lay
Sr. Marketing Manager	Naeem Hassen / Frito-Lay
Director of Marketing	James Wade / Frito-Lay
Chief Creative Officer	Margaret Johnson / Goodby Silverstein & Partners
Executive Creative Director	Stefan Copiz / Goodby Silverstein & Partners
Executive Creative Director	Eamonn Dixon / Goodby Silverstein & Partners
Art Director	Guillermo Aliaga Pueyrredon / Goodby Silverstein & Partners
Art Director	Maria Sousa Machado / Goodby Silverstein & Partners
Copywriter	Belen Russomanno / Goodby Silverstein & Partners
Copywriter	Claire Stokes / Goodby Silverstein & Partners
Design Director	Tana Cieciora / Goodby Silverstein & Partners
Group Account Director	Chris Nilsen / Goodby Silverstein & Partners
Account Director	McKenzie Badger / Goodby Silverstein & Partners
Account Manager	Daney Ramirez / Goodby Silverstein & Partners
Assistant Account Manager	Caleb Mahlungulu / Goodby Silverstein & Partners
Partner, Head of Brand Strategy	Bonnie Wan / Goodby Silverstein & Partners
Partner, Head of Communication Strategy	Christine Chen / Goodby Silverstein & Partners
Director of Communications Strategy	Jacob Sperla / Goodby Silverstein & Partners
Head of Production	Jim Haight / Goodby Silverstein & Partners
Executive Producer	Sara Ward / Goodby Silverstein & Partners
Agency Producer	Jackie Kelly / Goodby Silverstein & Partners
Director of Business Affairs	Judy Ybarra / Goodby Silverstein & Partners
Business Affairs Manager	Howie Mapson / Goodby Silverstein & Partners
Creative Director	Jeffrey Dates / The Mill
Director of Photography	Mike Girandola / The Mill
Executive Producer	Moira Mahoney / The Mill
Producer	Sarah Brennan-Athas / The Mill
Content Producer	Cameron Sczempka / The Mill
Live Action Content Coordinator	Montana Drummond / The Mill
Editor	Ryan Burbank / The Mill
VFX Supervisor	Chris Bedrosian / The Mill
Shoot Supervisor	Kieran Hanrahan / The Mill
Colorist	Logan Highlen / The Mill
Colorist	Frederick Agyemang / The Mill
Color Producer	Jackson Winkler / The Mill
Color Assist	Baptiste Carara / The Mill
Color Assist	Erwin Pasia / The Mill

This 2023 Clio Sports Bronze winning entry titled 'Snack Cards' was entered for Frito-Lay by Goodby Silverstein & Partners, San Francisco. The piece was submitted to the medium: Fan Engagement within the entry type: Product/Service and the category: Digital. It consists of 1 video and 2 images.