Charal
The Buildboard Challenge
Credits
| Agency Network | VMLY&R |
| Holding Company | WPP Group |
| Production Company | Dervoo Business, Sannois |
| Advertiser Brand | Charal, Cholet |
| Advertising Agency | VMLY&R Paris, Neuilly-sur-Seine |
| Entrant Company | VMLY&R Paris, Neuilly-sur-Seine |
| Production Company (additional) | Shellgratuit, Paris |
| Chief Creative Officer | Dimitri Guerassimov / VMLY&R Paris |
| Art Director | Romain Froidevaux / VMLY&R |
| Art Director | Anaël Bougle / VMLY&R |
| Art Director | Adrien Delhay / VMLY&R |
| Art Director | Fanny Maigrot / VMLY&R |
| Assistant Art Director | Léandre Thiriet / VMLY&R |
| Head of Strategy | Franck Saelens / VMLY&R |
| Head of Social | Marilou Vauth / VMLY&R |
| Account Director | Cécile Balut / VMLY&R |
| Account Manager | Emmanuelle Stiegler / VMLY&R |
| Influence Manager | Thomas Hornoy / VMLY&R |
| Influence Manager | Charlotte Brun / VMLY&R |
| Developer | Baptiste Huve / Shellgratuit |
| Director Production Maps | Axel Bierne / Dervoo Business |
This 2022 Clio Awards Shortlisted entry titled 'The Buildboard Challenge' was entered for Charal by VMLY&R Paris, Neuilly-sur-Seine. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. The piece was submitted to the medium: Experience/Activation within the entry type: Product/Service and the category: Digital/Mobile. It consists of 1 video and 1 image.









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