Levi Strauss & Co

The Greatest Story Ever Worn

NEW YORK

2024

Entrant Company: Droga5
Medium: Design Craft
Category: Photography
Entry Type: Product/Service

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Credits

Advertiser/Brand	Levi Strauss & Co, San Francisco
Creative Agency	Droga5, New York
Global Transcreation	Accenture Song, New York
Production Company	Epoch, Santa Monica
Production Service Company	Unit + Sofa, Prague
Production Company	de la revolución, New York
Production Service Company	Creative Source Productions, Kingston
Editorial Company	Rock Paper Scissors, New York
Post Production, Color	Company 3, New York
Post Production, VFX	Blacksmith, New York
Music Supervision	Curation Music, London
Sound Design & Mix	Ballad, New York
Editorial	Cut + Run, New York
Post Production, Color	Harbor Picture Company, New York
Digital OOH	Chroma, Victoria
Chief Creative Officer	Scott Bell / Droga5
Vice President, Global Marketing	Chris Jackman / Levi Strauss & Co
Chief Executive Officer	David Droga / Accenture Song
Senior Copywriter	Mia Rafowitz / Droga5
Associate Producer, Film	Harit Muttreja / Droga5
Director of Art Production	Cliff Lewis / Droga5
Executive Producer, Print	Alyssa Dolman / Droga5
Sr. Copywriter	Sean Buckhorn / Droga5
Sr. Art Director	Gonzalo Navarro / Droga5
Account Director	Griffin Miller / Droga5
Brand Strategy Director	Albert Opraseuth / Droga5
Sr. Communications Strategist	Jim Rech / Droga5
Talent Manager	Rachel Minow / Droga5
Chief Executive Officer	Chip Bergh / Levi Strauss & Co
President	Michelle Gass / Levi Strauss & Co
Vice President, Global Brand Creative	Chad Hinson / Levi Strauss & Co
Creative Director, Global Brand Creative	Renée Perdomo / Levi Strauss & Co
Director, Global Marketing	Rachel Sundberg / Levi Strauss & Co
Senior Manager, Global Marketing	Catherine Jones / Levi Strauss & Co
Manager, Global Marketing	Zoe Chrysochoos / Levi Strauss & Co
Director, Global Marketing Activations	Morven Mackinnon / Levi Strauss & Co
Manager, Social Media	Adeline Hocine / Levi Strauss & Co
Senior Manager, CRM & Loyalty	Erica Tolda / Levi Strauss & Co
Levi’s® Historian	Tracey Panek / Levi Strauss & Co
Director, Global Brand Styling	Kaede Matsumoto / Levi Strauss & Co
Senior Manager, Global Brand Styling	Michael Giordano / Levi Strauss & Co
Chief Executive Officer, The Americas	Susie Nam / Droga5
Co-Chief Strategy Officer	Colleen Leddy / Droga5
Executive Creative Director	Tom McQueen / Droga5
Executive Creative Director	George McQueen / Droga5
Creative Director	Carrie Levy / Droga5
Senior Art Director	Cara Cecchini / Droga5
Senior Copywriter	Stephanie McCarthy / Droga5
Senior Art Director	Mathew Jerrett / Droga5
Art Director	Eunie Jang / Droga5
Copywriter	Zach Rucker / Droga5
Executive Design Director	Nate Scott / Droga5
Associate Design Director	Leslie Cheng / Droga5
Designer	Kenisha Rullan / Droga5
Senior UX Designer	Owen M. DiRienz / Droga5
Designer	Viktoria Burak / Droga5
Designer	Brent Bobo / Droga5
Executive Producer, Film	Mike Hasinoff / Droga5
Senior Producer, Film	Mateo Suarez / Droga5
Senior Producer, Film	Sam Morgan / Droga5
Senior Music Supervisor	Mike Ladman / Droga5
Music Supervisor	Brandy Ricker / Droga5
Junior Music Supervisor	Mara Techam / Droga5
Executive Group Account Director	Meera Deepak / Droga5
Account Director	Gabrielle Barbuto / Droga5
Account Supervisor	Maddy Bell / Droga5
Account Supervisor	Roxy Alberts / Droga5
Account Manager	Noah Helgenberg / Droga5
Senior Project Manager	Katie Shea / Droga5
Associate Director of Art Production	Bianca Escobar / Droga5
Co-head of Production	Jenn Mann / Droga5
Co-head of Production	Ruben Mercadal / Droga5
Executive Producer, Interactive	Grace Wang / Droga5
Producer, Interactive	Michelle Levitch / Droga5
Group Communications Director	Leigha Baughman / Droga5
Communications Strategy Director	Clark Cofer / Droga5
Communications Strategist	Russell Harris / Droga5
Senior Data Strategist	Isabelle White / Droga5
Strategy Director	Sam Wright / Droga5
Head of Business Affairs	Dan Simonetti / Droga5
Associate Director, Business Affairs	Thomas Venditelli / Droga5
Senior Traffic Manager	Wendy Kaplan / Droga5
Executive Producer	Jeremy Fox / Droga5
Senior Producer, Print and Digital Media Studio	Michael Mockler / Droga5
Post Producer	Juany Alduez / Droga5
Senior Retoucher	John Clendenen / Droga5
Senior Retoucher	Natasha Kaser / Droga5
Senior Retoucher	Mike Vorrasi / Droga5
Senior Production Designer	Emmanual Perez / Droga5
Senior Production Artist	George McAvoy / Droga5
Senior Production Artist	Don Ong / Droga5
Quality Control Manager	Lisa Bishai / Droga5
Motion Graphic Designer	Helen Teague / Droga5
General Manager	Stefane Rosa / Droga5
Chief Creative Officer	Renato Zandoná / Droga5
Design Director	Fabio Cristo / Droga5
Senior Designer	Renato Pícolo / Droga5
Head of Strategy	Nick Maschmeyer / Droga5
Communications Strategy Director	Thany Moraes / Droga5
Associate Strategy Director	Érica Rigobello / Droga5
Global Content Practice Lead	Jamie Posnanski / Accenture Song
Chief Client Officer	Cecilia Streit / Accenture Song
Head of Song Production Studios, North America	Tere Robinson / Accenture Song
Head of Creative Production	Scott Chinn / Accenture Song
Transcreation Lead	Dirk Simpson / Accenture Song
Senior Producer/Project Manager	Simon Ball / Accenture Song
Global Program Operations Director/PMP	Tim Manteau / Accenture Song
Localisation Producer	Courtney Rawlings / Accenture Song
Localisation Producer	Paloma Pieza / Accenture Song
Localisation Producer	Tallulah Birchenough / Accenture Song
Account Director	Benaisha Mehta / Accenture Song
Account Manager	Rianna Johnson / Accenture Song

This 2024 Clio Awards Silver winning entry titled 'The Greatest Story Ever Worn' was entered for Levi Strauss & Co by Droga5, New York. The piece was submitted to the medium: Design Craft within the entry type: Product/Service and the category: Photography. It consists of 2 videos and 11 images.