Banco del Pacífico
The Senior Economy
GUAYAQUIL
2024
2024
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Items
Credits
| Brand | Banco del Pacífico, Guayaquil |
| Advertising Agency | Paradais DDB, Guayaquil |
| Production Company | Butaka, Guayaquil |
| Chief Creative Officer | Agustín Febres-Cordero / Paradais DDB |
| Chief Marketing Officer | Andres Mesias / Banco del Pacífico |
| Chief Executive Officer | Ricardo Medina / Paradais DDB |
| Executive Creative Director | Lupas Celis / Paradais DDB |
| Copywriter | José Reinoso / Paradais DDB |
| Copywriter | José Serrano / Paradais DDB |
| Art Director | Daniel Gabela / Paradais DDB |
| Copywriter | Gabriela Ortíz / Paradais DDB |
| Copywriter | Eduardo Hernandez / Paradais DDB |
| Designer | Sebastián Pulla / Paradais DDB |
| Editor | Christopher Valdiviezo / Paradais DDB |
This 2024 Clio Awards Silver winning entry titled 'The Senior Economy' was entered for Banco del Pacífico by Paradais DDB, Guayaquil. The piece was submitted to the medium: Creative Use of Data within the entry type: Product/Service and the category: Creativity/Storytelling. It consists of 1 video and 8 images.
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